i can barely wait for this saturday to roll around! why you may ask?!?! well this saturday is "photo shoot day"! and not any ol' photo shoot sesh, but one for my new lighting line I have with the one and only barn light electric!
you guys may have seen our 1st collab here with our "downtown minimalist pendants", (which by the way is such a great, out of the box holiday gift! it's perfect for that stylish friend who has everything!)
this upcoming partnership is a new color line for their existing "soho collection".
for starters, i love this line because it revolves around the urban, industrial city life of new york, and secondly, because the colors are bold and out there! when they gave me this line to work with, i was beyond stoked; however, a little nervous. I knew it was going to be a challenge to select colors different from what they already have, as well as something that would compliment the existing lights in the line. i came up with the concept to do a girly "more feminine, power girl", sort of line. think dainty grandma floral pastels meets crazy, eccentric neons! i really haven't seen a lot of the colors we are launching and feel like they will reap a wonderful response form clients.... crossing fingers :)
here is a mini style board i put together for the shoot this weekend.
design tip // i never, ever, ever start a project without doing one of these bad boys! they help immensely when it comes to narrowing down creative impulses, and more importantly, help to keep my crazy ideas on track come game time.